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Welcome to the HP Inc. Developers' Portal. Here you will find insights into what HP has in store for developers. 3D printing. Blended reality. Software that makes hardware more useful. As HP creates SDKs and APIs, you will learn about them here first.

In his years pioneering Augmented Reality at Aurasma and now HP Reveal, Chris Burgess has watched companies struggle to measure ROI – how Augmented Reality can improve the company's Financial Reality. As with any new technology, there is confusion around what AR can and can't do. In this blog post, originally published on LinkedIn, Chris shares lessons learned and wise advice for anyone using – or thinking about using – Augmented Reality.

When Pokemon Go came onto the scene, Augmented Reality finally received the prominence early adopters like HP's Chris Burgess had been expecting. With the arrival of ARKit and ARCore, the world really went AR mad. Apple and Google unleashed their latest tech for developers to start demonstrating what they can do, and so far it seems the possibilities are endless. However, Burgess wants to see AR content generation made even easier for "non-techies."