HP Steps Up with 3D Technology to Revolutionize the Footwear Market

You might say that HP 3D printing just hit the ground running in consumer retailing.

This month HP Inc. announced that insoles that are 3D printed with HP Jet Fusion technology will be in the hands of (and in the shoes of) retail consumers.

The Sept. 7, 2017, press release announced:

HP Steps Up With 3D Technology
to Revolutionize the Footwear Market

FitStation powered by HP delivers individual shoe
and insole recommendations, 3D printed insoles and custom footwear.

 

 

What it is...what it does

FitStation powered by HP is the next step in the company’s journey to reinvent how the world designs and manufactures with commercial 3D technologies.

FitStation is an innovative hardware and software platform that captures 3D scans of the foot, foot pressure measurements and gait analysis to create a one-of-a-kind digital profile of each foot. It is the world's first end-to-end solution that provides individual off-the-shelf shoe and insole recommendations, 3D printed insoles and individualized custom footwear1. The system will use HP Multi Jet Fusion printing technology to manufacture a 3D printed insole. Many 3D printing companies are playing around with printing shoes, but HP is the first to guide insole production with 3D scanning and dynamic gait analysis.

Partnering with Superfeet

Superfeet, the leader in innovative, over-the-counter insoles, is piloting the platform in select stores across the 4,000 retail locations where they have a presence. Steitz Secura, the specialist for safety shoes manufactured in Germany, will use FitStation to aid in its focus on comfort, preventative health and safety.

Eric Hayes, Chief Marketing Officer at Superfeet, said, “For 40 years, we have set the standard for shape and fit. Until today, the technology to deliver a 3D printed insole that meets Superfeet’s exacting standards didn’t exist. Our new solution allows us to create the most individualized shape and fit on the planet.” 

In retail stores, Superfeet is touting the FitStation as "the future of fit."

 

“Individualized shape and fit”

Eric Hayes, Chief Marketing Officer at Superfeet, said, “For 40 years, we have set the standard for shape and fit. Until today, the technology to deliver a 3D printed insole that meets Superfeet’s exacting standards didn’t exist. Our new solution allows us to create the most individualized shape and fit on the planet.”

It remains to be seen what this all means for developers, but there is no telling what will happen when a new technology platform hits the retail marketplace.

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