At Drupa, HP takes largest spot. Watch it go up. Take the video tour.

Drupa is the Olympics of printing – an enormous trade show that comes around only once every four years. While the Olympic Games relocate each time, Drupa always takes place in Dusseldorf, Germany. Drupa isn't a convention for developers. It is devoted to print service providers and publishers. Tell the Drupa crowd that "paper is going away" and they will show you all the ways that paper has gone digital – even for packaging and cardboard boxes. In digital printing, there are new opportunities for developers.

Biggest at the biggest

Drupa is the biggest printing expo in the world, and HP set up the biggest space, taking over all 67,000 square feet of Hall 17. HP teams started working weeks in advance to assemble the largest, fastest digital presses in the world. HP wants the world to know that printing has gone digital in a big way.


Here is HP's floor plan for Hall 17. (Click image.) Developers will be pleased to see that PrintOS, HP's cloud-based printing platform, is at the center of the HP Graphics Applications Showcase.

Watch it go up

Here is a 1-minute time-lapsed video showing what it took to transform that cavernous space into a digital printing playground. (Click image.)




Take the virtual tour




Here is a 3-minute marketing video that takes you inside Hall 17 to see Indigo printers in action, and the newest digital pagewide web presses.




Introducing PrintOS

As important and impressive as that hardware is, HP's PrintOS platform, making its first appearance at Drupa, may be the long-term game changer. PrintOS is a cloud-based operating system ideal for print service providers of all segments and sizes. Cloud connectivity allows customers to monitor print status remotely, as well as track and improve production performance over time.There is even a PrintOS mobile app that gives print providers near real-time status of their presses. (No more being tied to the press.)


Indigo press marketing videos

Drupa is not a developer's show, but behind each of those shiny new presses is software and development opportunities. To learn the terminology and trends in digital printing, watch these Indigo videos. (If you want an immersive Drupa experience – as if you were surrounded by the hubbub in Hall 17 in Dusseldorf – play all the videos simultaneously.)

Press release has details

A picture is worth a thousand words – making a video worth 10,000 – but you still can't beat good ol' fashioned print for nailing down all the details. For you detail junkies who read to the bottom of this page, here is HP's Drupa press release: 

HP Inc. Inspires Print Providers to Reinvent Their Possibilities at drupa 2016 

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Author : TheSkipper